Being Present At The Zero Moment of Truth

Brian Pasch and Google are talking about ZMOT. Here's how your dealership can be present.

Google's Jim Lecinski recently published an important internet manifesto entitled, "Winning the Zero Moment of Truth". If you're not familiar with the 'Moment of Truth' concept, you can watch this short video from Google to better understand it.…

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Can Your Dealership Increase Saturday Sales? Yes. Here's How.

New report indicates 12% of high conversion chat requests occur on Saturday.

More than 12% of all weekly consumer chat requests to auto dealers occur on Saturday. This is new data released by the leading…

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How Available Is Your Dealership To Online Consumers?

3 ways to maximize availability and leads.

Data shows that dealerships with higher online percentages generate more chat leads and see better results. Question: What would happen to your dealership's sales if customers walked onto the…

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Google+, Facebook & Chat

The internet is becoming more social. How to keep your dealership in the conversation.

The Numbers Have you noticed that people these days are more social than ever? The use of online social networks is exploding, as evidenced by the recent launch of…

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