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Applying Google’s ZMOT To Your Dealership At Every Moment of Truth

Applying Google’s ZMOT To Your Dealership At Every Moment of Truth

By Ed Parkinson

As many observant dealerships know by now, there has been a lot of industry buzz about ZMOT.  ZMOT, or the…

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Being Present At The Zero Moment of Truth

Being Present At The Zero Moment of Truth

Brian Pasch and Google are talking about ZMOT. Here's how your dealership can be present.

Google's Jim Lecinski recently published an important internet manifesto entitled, "Winning the Zero Moment of Truth". If you're not familiar…

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Can Your Dealership Increase Saturday Sales? Yes. Here's How.

Can Your Dealership Increase Saturday Sales? Yes. Here's How.

New report indicates 12% of high conversion chat requests occur on Saturday.

More than 12% of all weekly consumer chat requests to auto dealers occur on Saturday.…

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How Available Is Your Dealership To Online Consumers?

How Available Is Your Dealership To Online Consumers?

3 ways to maximize availability and leads.

Data shows that dealerships with higher online percentages generate more chat leads and see better results.…

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How chat works best with phone calls, how to answer customers questions and what things to avoid.

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JM Lexus

Bob Glasser, Internet Director of JM Lexus Describes how his dealership uses chat to sell more cars.

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