Applying Google’s ZMOT To Your Dealership At Every Moment of Truth
By Ed Parkinson
Being Present At The Zero Moment of Truth
Brian Pasch and Google are talking about ZMOT. Here’s how your dealership can be present.
7 Must Have Features That Impact The Bottom Line
The features you want. The features that matter.
Chat Basics
How chat works best with phone calls, how to answer customers questions and what things to avoid.
JM Lexus
Bob Glasser, Internet Director of JM Lexus Describes how his dealership uses chat to sell more cars.
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